Repairs, replacements and storm work each need a different campaign. We build the whole system for roofers: search for the emergencies, Meta for the replacements, and follow up that books the inspection before your competitor calls back.
A lead engine built around how homeowners actually buy roofs: urgently after damage, or slowly after months of putting it off.
We map your cities, storm exposure and job values to pick the right mix.
Search, LSA and tracking live in about a week; Meta joins when the data supports it.
We optimize to inspections and signed contracts, not raw leads.
Budgets flex with storm season and your crew capacity.
Most roofing ad accounts waste money in the same three places: paying for clicks from outside the service area, sending storm leads to a slow homepage, and letting leads go cold for hours. Roofing is a speed game: the company that inspects first usually signs the job.
The fix is boring and effective: tight geo targeting, dedicated landing pages that book inspections, call tracking on every campaign, and automated text back the minute a form comes in. Storm work adds a second layer: campaigns built in advance and launched the day weather hits.
Our Google Ads and Meta Ads teams run this as one system, and the follow up automation keeps every lead warm until the inspection is booked.
We run campaigns across roofing and home services, and the playbooks transfer.
Prebuilt storm campaigns mean you are live while competitors are still writing ads.
We optimize to signed jobs and revenue per city, not cost per click.
Most roofing companies start between $2,000 and $6,000 per month in ad spend depending on market size and how many crews you need to feed. We size it honestly in the free audit and you approve every budget.
For immediate jobs: Google Search plus Local Services Ads. For replacement pipeline: Meta with financing offers. The right mix depends on your market, and we tell you where to start rather than selling you everything at once.
Yes. We keep storm campaigns built and paused, ready to launch the day hail or wind hits your service area, with landing pages built for insurance related work.
We take one roofing client per service area, so your budget never competes with another roofer we manage.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.