Legal is the most audited, most expensive advertising market in the US. We have managed campaigns for six law firms, and that standard of accountability is what every account gets: every dollar tracked from click to signed case.
Every practice area has its own click costs, its own client psychology and its own playbook. Pick yours.
A full intake engine: ads, landing pages, call tracking and follow up, built for how legal clients actually choose a lawyer.
We size demand and click costs for your practice areas and metro before you spend.
Campaigns, pages and call tracking live in about a week, wired to your intake process.
We optimize to consultations and retained cases, not raw calls.
Budget flows to the case types with the best cost per signed case.
Legal clicks are among the most expensive on Google, which is exactly why lawyers get burned by generalist agencies. At fifty to three hundred dollars per click, a leaky funnel is not a rounding error, it is a partner level expense.
The wins in legal are always the same: ruthless negative keyword lists, Local Services Ads running alongside search, landing pages per practice area instead of a homepage, and intake that answers in minutes. Firms that fix those four things routinely cut their cost per signed case dramatically.
We report in the language your firm already uses: cost per qualified consultation and cost per retained case, by practice area. Pair it with SEO and reviews and the map pack starts producing cases you never paid Google for.
Campaigns managed hands on for six law firms across intake heavy practice areas.
Every dollar attributed, every call recorded, every case traced to its source.
One firm per practice area per market, so we never compete against your own budget.
Legal CPCs range from roughly $30 to $300 or more depending on practice area and metro. We size the realistic budget for your market in the free audit, and you approve it before anything is spent.
Usually very well. Google Screened placement builds trust, you pay per lead instead of per click, and for many firms LSA produces the cheapest signed cases. We manage LSA and Search together as one system.
Yes, and it is where much of the value is. We connect tracking to your intake process, flag slow response times and make sure every paid inquiry gets an immediate reply.
Intake driven areas like personal injury, immigration, family, criminal defense and estate planning. We take one firm per practice area per market, so ask about availability in yours.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.