Meta creative testing, Google Shopping and Performance Max, and the email flows that turn one time buyers into repeat customers. One team accountable for blended return, not screenshots of cheap clicks.
Acquisition and retention run as one P&L: paid brings the first order, flows and offers grow the lifetime value.
Margins, AOV and repeat rate define what a profitable customer costs.
Clean data and a healthy product feed before scaling spend.
New concepts weekly on Meta; queries and products pruned on Google.
Winners get budget while flows grow repeat revenue underneath.
Platform ROAS is a flattering mirror: it claims credit for buyers who would have come anyway and hides rising acquisition costs. We manage to blended return and contribution margin, the numbers that decide whether you can actually take money out of the business.
The second uncomfortable truth: at most spend levels, creative is the targeting. Algorithms find buyers when ads give them signal, which is why our Meta management ships a steady pipeline of new concepts instead of resizing one tired ad forever.
And the cheapest revenue in ecommerce is the second order. Our email and SMS flows routinely produce twenty to thirty percent of store revenue, which quietly subsidizes every acquisition campaign. Add CRO on the pages and the whole machine compounds.
We answer for blended return and contribution, the numbers owners actually feel.
A real testing pipeline every month, because creative is what scales Meta.
Flows and campaigns that grow LTV are part of the system, not an upsell.
It depends on margins and AOV, which is why we start with unit economics. A 3x platform ROAS can be unprofitable for one store and excellent for another; we define your real breakeven before scaling spend.
Yes, most of our ecommerce clients run Shopify, and we work with WooCommerce and custom stacks too. Tracking, feeds and flows all integrate cleanly.
Meaningful testing usually starts around $3,000 to $5,000 per month in ad spend. Below that we focus budget on one channel and your email flows, and scale as the data earns it.
Yes, and we often insist: Pixel, Conversions API and GA4 need to agree before spend scales. Tracking cleanup is included in the first weeks of every ecommerce engagement.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.