Arrests do not happen during business hours. Defense demand spikes at night and on weekends, the caller is in crisis, and the first attorney who answers usually gets retained. Everything we build for defense firms starts from that fact.
A round the clock acquisition system: campaigns, pages and intake built for urgency.
Which charges, which courts, which search volume, what click costs.
Campaigns and pages engineered around the phone, live in about a week.
Recorded calls and case tracking tell us which keywords retain, not just ring.
Budget weighting toward evenings and weekends, when defense demand actually spikes.
A person searching "criminal defense lawyer" an hour after their son's arrest will retain someone today. They are not comparing five firms on content quality: they are calling down the page until a human answers. Being first in placement and first to answer is worth more than every other optimization combined.
That is why our defense builds are call first: LSA and call focused search campaigns at the top, pages where the phone number is the hero, tracked lines that prove which keyword produced which client, and instant text back for every missed call.
Charge specificity is the second edge. A DUI page converts DUI searches far better than a generic defense page, and the same is true for domestic violence, drug charges and expungement. We build the charge pages that match how people actually search, all connected to the law firm system.
Every page, ad and tracking decision assumes the client wants to talk now.
Campaigns weighted to nights and weekends, when your competitors go dark.
You see cost per retained client by charge type, not a blended average.
Defense clicks typically run $30 to $150 depending on charge and metro, with DUI at the high end. Most firms start with $2,500 to $8,000 per month in ad spend. We size your market in the free audit.
It is the highest ROI change most defense firms can make. If you cannot staff it, we connect vetted answering services and build instant text back, so no 2am opportunity dies in voicemail.
Yes: defense is a strong LSA category with pay per lead pricing and top placement. Reviews drive LSA rank, so our review engine feeds it directly.
Yes, within Google's policies and your bar's advertising rules. Some charges have ad restrictions, and we structure compliant campaigns that still reach the people who need you.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.