PI has the most expensive clicks in all of advertising. At one hundred to five hundred dollars per click, sloppy campaigns are a partner level expense. We run PI accounts with case value math, ruthless negatives and intake speed at the center.
Everything is built around one number: your cost per signed case, by case type.
We size real click costs and case volume for your case types and metro before you spend.
Campaigns, case review pages and call tracking live in about a week.
Not calls, not leads: cost per signed case by case type drives every decision.
Budget flows to the case types with the best fee to acquisition ratio.
A signed motor vehicle case is worth thousands in fees, which is why PI clicks cost what a dinner for ten costs. The only way to win at those prices is accounting discipline: every click attributed, every call recorded, every case traced back to its keyword. If your current agency reports clicks and impressions, they are hiding the number that matters.
Local Services Ads changed PI acquisition: you pay per lead instead of per click, the Google Screened badge builds instant trust, and small firms can appear above the mega advertisers. We run LSA and Search together, so each covers the other's blind spots.
The second lever is intake. Accident victims sign fast: firms that respond in minutes take cases from firms that respond in hours. Our instant follow up system and recorded call reviews protect the money your ads already spent. Pair it with the rest of our law firm system and the funnel stops leaking.
We plan budgets from average fee per case type, not generic lead targets.
Click to call to signed case, documented by source, every month.
Exclusivity, so your budget never bids against another client of ours.
PI clicks commonly run $100 to $500 in competitive metros. Most solo and small PI firms start with $5,000 to $15,000 per month in ad spend with LSA carrying part of the load. We size your market honestly in the free audit.
It varies by case type and metro, but many well run accounts sign MVA cases for $1,500 to $5,000 in marketing cost, against fees many times that. We define your target from your average fee before campaigns launch.
Yes, and for many firms they are the best first dollar spent: pay per lead pricing, top of page placement and the Google Screened badge. We manage the profile, reviews and dispute process as part of the service.
You do not outspend them, you out target them: specific case types, specific neighborhoods, Spanish campaigns, faster intake and LSA. Precision beats budget more often than PI firms expect.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.