Nobody wakes up urgently needing a trust. Estate planning is won with education, trust and presence: being the attorney a family already knows when they finally decide to stop postponing it. We build that presence and the funnel behind it.
An education led system that turns "we should really do this" into booked consultations.
Planning, probate and elder law each get their own demand plan.
Search for the ready now, Facebook and email for the not yet.
Booked and showed consultations by service line drive the budget.
Nurture lists, reviews and referrals lower acquisition costs every quarter.
Estate planning demand is a slow burn: people postpone it for years, then a health scare or a new grandchild makes it real. Firms that only buy search ads capture the small ready now slice. Firms that also educate the postponers, through Facebook, guides and a nurture list, own the much larger wave when it finally breaks.
That is why our estate builds pair local search capture with Facebook education campaigns and an email nurture sequence that stays helpful for months. The consultation books itself when the moment comes, and it books with you.
Probate is the exception: those families need help this week, and dedicated probate campaigns convert fast. Together with reviews and local SEO, the practice gets both engines: urgent probate demand today and a compounding planning pipeline underneath. The law firm hub shows the full system.
We market to planning age adults where they actually are, in the tone they trust.
Urgent probate capture and long term planning nurture, run as one account.
Promotion, registration pages and reminders for firms that teach to sell.
It is one of the best fits in legal: the audience is on Facebook daily, education content earns attention, and lead costs are far below search. It fills the top of the funnel while Google captures the ready now searches.
Search consultations typically run $50 to $150; Facebook education leads often come in under $20 and convert over time through nurture. We model both against your average engagement value.
Yes: registration pages, Facebook promotion, email reminders and follow up sequences that convert attendees into consultations.
Yes, as its own campaign set: probate searches are urgent and convert quickly, and they often introduce the family that later needs planning work.
Yes. Retargeting is part of every paid ads engagement: we bring back the visitors who did not convert with Google remarketing and Meta retargeting, sequenced by what they looked at and tracked to the sale. See our retargeting service.
Tell us about your business and get an answer within one business day, with a plan, not a sales pitch.
Takes one minute. Tell us about your business and we review your ads, website and funnel. Within one business day you get a written audit with what we would fix first, free.